Laurie Moro is a Licensed and Certified Athletic Trainer, who has been providing personal training services since 2001. She owns Uplyft Fitness LLC based in Macomb, MI, which offers online personal training services. “Consider me your fitness concierge!” Laurie says. Online coaching is the most effective and affordable way for Laurie to offer her services. Laurie uses phone calls, video calls, and a personalized app for communication.
“The app includes workouts specifically designed for you, including instructional video and shorter demo videos. As needed, I will send my clients a personal video to assure they have a clear understanding of what I am asking. I use this app to help my clients form healthy habits by sending their check-ins and reminders.” Laurie explains.
Working online means there are no restrictions on time, schedules don’t have to mesh, and clients are not “fighting” to get into popular time slots. Laurie tells us, “I find that I actually have more frequent communication with online clients than I do with my in-person clients. I can give you precisely what you need, when you need it. I’m here for you when you need me, and you can trust that I have nothing but your health and fitness as my goals. Isn’t that what you deserve?”
So what is the difference between a Certified Athletic Trainer and a Certified Personal Trainer? She is certified in both, and also holds a specialty certification as a senior fitness specialist. Laurie has a BS in Sports Medicine, which means she knows a lot about injuries and rehab. It means she has worked on the sidelines for various sports and specializes in providing rehab and corrective exercise for the athlete in all of us! Licensed athletic trainers are required to complete 75 hours of continuing ed courses every 2 years. This continuing education is key to keeping up to date on the latest evidence based research.
Laurie spent over two years providing outpatient physical therapy services and on the side lines of high school sports before making the jump to full time personal training. She began her personal training career at LifeTime Fitness in Shelby TWP, MI. Laurie’s experience as an endurance athlete helped to pave the way to the Regional Metabolic Specialist position. As a metabolic specialist, she trained other personal trainers to run and interpret V02 and RMR (Resting Metabolic Rate) testing. She fostered and developed the Heart Rate Training culture at the Michigan LifeTime Fitness Clubs.
After 7 years working full time at LifeTime Fitness, Laurie returned to her roots in sports medicine, and she began offering physical therapy services at Total Health Systems. As the fitness program director, Laurie was able to treat physical therapy patients, personal training clients, and also launched a group personal training program called FitRanX at three various locations. While running the Fitness Program at Total Health Systems, Laurie continued to teach part-time at LifeTime Fitness as an aqua aerobics and cycle instructor for another 4 years. While working at Total Health, she tipped her foot into the online personal training space. Laurie found that both physical therapy and personal training clients really enjoyed using an app to guide them through their “homework.”
In May of 2017, Laurie stepped down as the Fitness Program Director at Total Health Systems to devout more time to building her online personal training business. She now sees a very limited number of clients at home while working to grow her online personal training services. Laurie doesn’t jump into all the latest trends and fads in fitness without doing her own research, and going back to what we know to be true about our physiology.
“I cater to women over 40 who may not necessary want to workout at a gym, or women that are unsure how to work with their joints that have started to ache, or women who are recovering from and preparing for surgery.” Laurie says. “I know my craft. I know exercise, I know customer service, and I know relationship building.”
Online personal training packages range from $100 – $200 per 4 weeks.
More info can be found at http://www.uplyft.fitness
